How Retailers Should Think About Social
Social media, when used correctly, is a powerful tool for retailers. But because of the nature of retail, it is even more critical that the social media connection be authentic and personal. In...
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Hointer: Disrupting Apparel Shopping
Visiting Hointer, a men’s denim store in the University District of Seattle, is a bit like crawling inside a website. As it turns out, the physical interior of a website can be a pleasant place to...
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Part 2: Hointer and the Two Types of Customers
The is the second section of our three part series on Hointer. You can read Part 1 and our introduction to Hointer here.Technology can be exciting and create a lot of buzz, but ultimately innovation in...
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Part 3: Hointer as Retail Technology - The Operational Impact
This is the final section of our three part series on Hointer. To read Part 1 and 2, click here and here.The Hointer system might be right for the customer, but that doesn’t mean it’s operationally...
View ArticleWebinar: Mobile as the Omnichannel Linchpin
Webinar: Mobile as the Omnichannel Linchpin, featuring Martin MehalchinMay 7th @ 10AMClick Here to Register Now!Retailers have learned invaluable lessons from the e-commerce revolution and are readily...
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IF YOU MISSED THIS OUTSTANDING SESSION, HERE'S ANOTHER CHANCE...Digital marketing experts including Lenati's Martin Mehalchin and a special guest from Staples join our BrainTrust panelists for an...
View Article3 Ways Mobile is Enabling Omnichannel
Lenati's Retail Management & Customer Experience Practice Lead, Martin Mehalchin, was featured in a guest blog on the Solution Providers for Retail website regarding mobile's impact to the retail...
View ArticleRetailwire Braintrust Query: Four Keys to High Online Growth for Omnichannel...
Lenati Partner Martin Mehalchin is now featured in a Braintrust Query for Retailwire. For the discussion, Martin shares key takeaways from a private benchmarking study Lenati conducted for clients that...
View ArticleTake Your Omnichannel Strategy to the Next Level - Part 1
Elevate It with a Multi-Device StrategyHow many connected devices do you own? A smartphone? A tablet? Google Glass perhaps? And, how often do you find yourself researching a product on your...
View ArticleEmerging Omnichannel Retail Trends from the Seattle Interactive Conference
While perusing Twitter during the Seattle Interactive Conference, I stumbled upon the hash tag #bricksandclicks. What an appropriate hashtag to use during the panel moderated by Lenati Partner Martin...
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